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List building

Twenty-Five Lead Magnet Ideas for Your Travel Business

admin 0 Comments September 16, 2022

In my last few consultations to create custom lead magnets, I’ve heard the same thing over and over again.

Wait a Minute!

What is a Lead Magnet?

A lead magnet, also known as a freebie, opt-in offer, or a BRIBE, is something you offer potential clients in exchange for their email address. Usually, your potential client will land on your website and see an appealing offer for a free or significantly discounted download in exchange for their precious email address.

“I Don’t Know What to use as a Lead Magnet.”

Ok. Back to my thoughts…. In my last few consultations to create custom lead magnets, I’ve heard the same thing over and over again. I don’t know what to use as a lead magnet. So, I thought I’d drop in quickly and help you brainstorm.

Here are 25 lead magnet ideas for your travel business.

E-books

1. Expand on a popular blog post.

2. Travel guides.

Printables

3. Printable travel games for kids.

4. A Destination Calendar highlighting what travelers need to know about destinations. Examples would be the rainy season, off-peak season, holidays, religious holidays, etc.

5. Printable vacation info to leave behind with a neighbor or friend.

6. Printable loyalty number organizer.

Videos

7. Video/screen recording of how to apply for a

a. Passport
b. Visa
c. Tsa pre-check or global entry
8. Video tutorial of how to pose on vacay
a. Solo travelers
b. With bestie
c. With the family
d. With a significant other
9. Pack with me video.

Tutorials

10. Ideas or Canva templates of travel- themed IG stories.

11. Video tutorial: How to recreate popular travel reels.

Discounts

12. Waived or discounted consultation or planning fee in exchange for an email address.

13. Discount on a product in your e-commerce store in exchange for an email address.

Lists

14. List of reputable suppliers to book online.

15. A list of souvenir ideas.

16. Things you didn’t know you could bring on a cruise.

17. Ideas for custom travel t-shirt slogans, sayings, and quotes.

18. Fun Instagram cation ideas.

19. List Caribbean carnivals and music festivals with dates and website links.

20. List of vacation photographers by destination.

Templates

22. Email scripts for the organizer of a group trip.

23. Email scripts for the organizer of a destination wedding.

24. Canva templates of destination weddings or celebration travel invites.

25. Spreadsheet budgets.

Remember, emails are valuable and, people don’t want to just give them away. You will have to work for them by offering something useful and interesting to your audience.

“Call to Action Coming”

If you need help creating or brainstorming your next lead magnet, book an appointment and, let’s chat!

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Uncategorized

Do You Recycle?

admin 0 Comments August 1, 2022

Did anyone else get a visit from Ray-CYCLE in elementary school? He used to come to my school and teach us the importance of recycling.

He had a green recycle costume and he would stand in the middle of the auditorium, and sing…

Re Re Re Re Re Recycle

Re Re Re Re Re Use it

Don’t don’t don’t trash it

Don’t don’t don’t don’t abuse it.

Yea, good times. Anyway.

I was thinking of good ole Ray and how his song is relevant in my business and yours today.

Because let’s face it.. Travel is rebounding

(Can I get an Amen!)

and as it does, you might just find that you’re too busy to continuously produce fresh content to keep your followers engaged. So what do you do?

When it comes to your content, think like Ray; recycle it and Re-use it!

Let me show you what I mean…

For the purpose of this blog, I’m going to use the free 10 Reasons to Visit Dubai article available on this website. (You do have it, right?)

Blog

This one is obvious. Copy and paste it into your blog. If you want to tweak it or customize it first, go crazy. Then pick a few of the included pictures to make your blog shine and post!!

2. Newsletter

This is a similar premise, except this time, you’ll email this content to your list. Format your newsletter and include a “featured article” or “ Travel News” section and paste away.

In the customer journey of know, like, and trust, teaching your audience is a great way to build trust and have them see you as an expert.

3. Social Media Captions

This article includes ten reasons to visit Dubai. If my math is right, that’s ten social media captions. Use the included photos, or create graphics in canva, add your hashtags, and hit post.

Bonus #1 IG Stories

Drive more traffic to your blog or newsletter. Promote your blog/newsletter in your stories. Include a link to either and eventually lead your viewers away from social media onto your website. This is the ultimate goal.

Bonus #2 Lead Magnets

If you need a new lead magnet, the first place you should look is your blog or social media insights. Whichever article or post gained the most engagement, is the content you should use for your newest lead magnet. This data tells you what content interests your audience. In this case, take the travel article about Dubai, beef it up a bit and create an E-book. You can then offer it to new website visitors in exchange for their email addresses.

Bonus #3 Recycle Again

Remember you never ever reach 100% of your audience with one post or email. So don’t be afraid to re-use your content. Every six months or so, go back and look at what has resonated with your audience. Pick a fresh picture or graphic, update that caption, and Re Re Re Re Re Use it

And so after all these years the grown man, dressed as actual garbage continues to spread his wisdom.

Go figure