What’s a Welcome Sequence and Why Every Travel Agent Needs One
You listen to all the mentors, experts, and travel coaches. You keep hearing this… you need an email list. It’s the best way to build relationships and make sales. Studies show that people pay attention to their emails much more than they use other channels. Just think about your own life… How often […]
How to Become a Better Writer in 3..2..1
Okay, so you’re no Shakespeare, Nicolas Sparks, or even Kandi Buress. Meaning when you put pen to paper it’s not exactly poetry in motion. But does that mean you can’t improve and write effective copy for your travel business with some practice? Does that mean you can’t craft compelling stories that […]
3 Key Ways to Make your Blog Content Shine
A blog is a kinda storefront. It’s the manikins gorgeously dressed in this season’s fashion or piles of cream-filled cakes in the bakery window. It’s the thing that tempts your customer to make a purchase. You’re not selling your blog, your blog is selling you. That’s why it’s super important to have good quality […]
Twenty-Five Lead Magnet Ideas for Your Travel Business￼￼
In my last few consultations to create custom lead magnets, I’ve heard the same thing over and over again. Wait a Minute! What is a Lead Magnet? A lead magnet, also known as a freebie, opt-in offer, or a BRIBE, is something you offer potential clients in exchange for their email address. Usually, […]
It’s all “about” YOU.
Your website is your storefront and while everyone’s gotta start somewhere, let’s make sure ours is more Macy’s and less lemonade stand. Your site visitor is going straight to your home page. If what they see is all good, where are they going next? You got it: they want to take a peek at […]
The Best Time Blocking and Content Batching Techniques
If you’ve been struggling with time management, this post might just the answer to your prayers. We’ll take a look at the best ways to schedule your time and get your content under control.